VISION
Such a powerful story of rebirth that eventually resulted in a collection of shirts to be lived, on our skin. TRAME AUREE, many stories of rebirth that intertwine like some gazes full of empathy and capable of conveying strength. Many stories that form a surprising feminine plural, full of light.
The inspiration comes from afar, from travels to Japan and from a love-at-first-sight encounter with the art of kintsugi: “repairing with gold”, letting the light in through the scars.
There is nothing more beautiful than a person who is reborn. The way they get up after a fall, after a storm and how they come back stronger and more beautiful than before. With some scars in the heart under the skin, but with the desire to turn the whole world upside down, even with just a smile..
Anna Magnani
When fighting back means surviving, when an obstacle forces you to stay still, when being reborn translates into the desire to gift your story on the white canvas, with golden details.
White, that of fine cottons and linens, and gold, that of precious embroideries that come from India, and of a young artist’s daring brushstrokes. The same gold that is featured in the TRAME AUREE amulet, the scarab, a symbol of rebirth in different cultures, the Egyptian being one of these.
Intertwining, contamination and paths that will strike and amaze.
TRAME AUREE, on your skin to tell your story.
RITA AND ROBERTO
Rita Cannata and Roberto Franzoni, respectively the creative and the commercial souls of the company, represent the essence of the philosophy of the brand that they themselves embody, walking a path of quality, sophistication and sharing of a personal and relatable style.
After sharing many years of important professional projects, shaped by the profound knowledge acquired in leading companies in the fashion world, they decide to express their know-how through the story of a creative process that represents rebirth and synergy.
TRAME AUREE is the personal project of Rita and Roberto, a couple who shares work and private life.